Staying Current, Not Becoming History
Ben Schoen and Thomas Tetreault started the company in 1983. We were two ambitious young guys, determined to succeed in business for ourselves and to have fun doing it.
Our background was in Los Angeles advertising typography, pleasing the art directors and designers of national ad agencies, graphic design studios and record labels. This was pre-personal computer. We set one letter at a time on Phototypositors, used phototypesetting fonts and pasted things together.
Our tools were T-squares, exacto knives, waxers, light tables and stat cameras. We shot Kodaliths and registered for animation stands with pegging bars.
We applied the standards we learned in ad typography to typesetting movie titles. We proofread carefully, we kerned selectively to client tastes, and people noticed. Title designers opted to have us prepare their artwork. We developed relationships with title designers, with trailer companies and digital facilities, and with the movie studios.
It's been a remarkable ride as the technologies and workflows changed, and we've adapted. With the shift to full digital post production of movies over the last few years, we've established a reputation as the "go to" place for end titles.
This is a brief synopsis of our past and we're looking forward to the future.